Niche Businesses and Niche Domains

This Washington Post article has a great story about a true online entrepreneur.  It also exemplifies the power of finding a niche business and growing it.  The amazing feat of the internet is that it allowed information and commercial enterprises to spread to those who never would have had exposure.  At one point in time this gentleman’s $5 million dollar business would have been an $xx,xxx mail order business with high print advertising costs.

With the right idea and some gumption most people can make a run at monetizing the internet.  Niche businesses have already exploded, even competing with the big boys in their chosen niche or creating a whole new marketplace.  The role of the domain cannot be discounted and will often times be deciding force in the success or failure of a niche business.

Highly targeted and accurate domains will decrease advertising costs by increasing SEO results.  Niche domains will add a legitimacy and authority to the business.  Which business do you trust to sell you a new gold faucet?  GoldFaucets.com or A1BestFaucetsPlumbers.com?  That example is perhaps extreme but GoldFaucets.com is still better than PlumbingParts.com, if you are specifically looking for a gold faucet.

The success of a niche business is making sure the potential customers looking for that niche product can find you.  The first step and most important step is finding the right domain, regardless of your business or service.

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